mood board: n. a type of collage that may consist of images, text and samples of objects in a composition of the choice of the mood board creator. Designers and others use mood boards to develop design concepts and to communicate to other members of the design team.
Happy Monday guys!! In the tradition of Mood Board Mondays I thought I would share with you a simple way to create a tangible working mood board. Although generally when people think of mood boards, they relate them to something used in a creative field like fashion or interior design, mood boards are great for laypeople too! You can use them to make a blue print of your future, or to convey the spirit of your company, or even to give direction to your next redecorating project. There are numerous ways in which one can use a mood board. These days there are many great online tools you can use to create digital mood boards, and I use them often sampleboard.com, polyvore.com, collage.com and picmonkey.com are among my favs. But sometimes, I find myself needing to touch the images, manipulate them or even switch them out as my ideas become more clear. That’s when I go old-skool with my mood board compilation. The image at the top of this post shows my most recent board, and actually it was thrown together quite quickly. I just wanted a visual to keep in mind that I was focusing on high contrast black and white, with a pop of color. The board shown in the image directly above, is one I created to help define the ideal customer for my handbag line. The good thing about the style of these mood boards is that they can be changed however often I want. To make a quick change mood board like the ones pictured above, these are the basic tools you will need:
✔ cork bulletin board
✔ T pins, tape or push pins
✔ scissors or exacto knife
✔ glue stick or glue gun (optional)
✔ magazines, photos, text, paint chips, artwork or printed images of things you want to use
✔ fabric swatches, hardware (optional)
✔ an idea of the mood or trend you are looking to convey
* keep in mind, the list of items to use for your mood board is limitless. You can use whatever tangible items you have that relate to the “mood” you are working to create. So open your mind and think outside the box about what types of things you could use to convey your mood. For instance if you wanted to create a sense of softness, you could pull apart a cotton ball and put it on your board, or use feathers to convey weightlessness or fluttery textures. Like I said, the list of items you can use are limitless.
I created my mood board by simply gathering images, text, and items that helped to define my customer: what she likes, what she wears, where she goes etc. I used Pinterest for some of my imagery, as well as my own photography. I really wanted to convey a strong vision for my customer, so I used some of my own jewelry , and created text on my computer to capture her “fearless” spirit.
I used textured paper for the background and my signature hardware logo for the bags to relate the personal style of my customer to my brand. All the images are attached to the board via T pins. I didn’t even use scissors to cut out images, I just ripped around the edges to keep an edgy vibe going, which relates back to my customer. I used a glue gun to attach the hardware to the textured paper background, and even attached some of my handwritten notes. Pretty simple huh?
The next time you want to hone in your vision for any project you may be working on, think about creating a mood board! It’s a simple, tangible way to develop concepts and ideas, and can be a great tool for communicating your thoughts to other members of a team you may be working with.