This past week I had the pleasure of attending the Louis Vuitton Series 2 Exhibit in Hollywood. The self guided exhibit was held in a beautiful building with a maze of rooms housing different interactive references of video, clothing and images from the Louis Vuitton Spring 2015 runway show. The free exhibit allowed visitors a glimpse into the vision of LV designer, Nicolas Ghesquière, and the process behind the Spring 2015 Ready-to-Wear line (the actual runway show was held during Paris Fashion Week last October).
Upon entering, we were greeted with a huge 3D LV logo made of parallel standing, bright red neon lights in glass panels. The logo is modeled after the monogrammed seals used on the original LV steamer trunks of old . . .
The next room held large scale holograms of models from the show. The large scale presentation in these first two initial rooms was really magnificent and modern . . .
There were references and images of some of the muses of the collection as well as models and actresses wearing the collection . . .
In the middle of the exhibit there was a large screening room with ongoing video footage on both sides of the room showing the actual crafting of Louis Vuitton handbags and clothing, The full video was about an hour long and the wall showed a digital clock in Paris time . . .
The accessories gallery was housed in a stark white room, where everything was white, including the mannequins . . . a perfect background to display the new collection’s shoes and bags as well as a few vintage steamer trunks and a monogrammed sales register containing all the orders placed by customers of Louis Vuitton in the year 1927 . . .
Visitors were able to get up close and personal with the new collection in the Backstage room, which held rolling racks of clothes from the collection and images of the models and their corresponding garments and accessories worn on the runway. There was also audio of the production coordinators giving directions over their walkie talkies streaming through speakers in the room so you could get the full experience of what it felt like to be backstage at a show. The walls held a 9 foot tall panoramic image of the models being prepped backstage before stepping out onto the runway . . .
The Louis Vuitton Series 2 Exhibit was very well done with a modern, cool vibe to it. I love that they chose LA as their first stop, and that photos were allowed (what better way to spread the word in this day and age of social media). The exhibit allowed visitors a much more personal interaction with the collection than one would normally achieve, unless they were in attendance at the actual runway show. As an added bonus, there was even a poster room, offering free posters and fun, modern stickers (reminiscent of the kind you stick on steamer trunks and luggage) to guests. LV Series 2 is off to Beijing this week for it’s second stop on the tour.