Category Archives: Blogging

The Blogcademy San Francisco : A Recap!

MakeshiftSF_thelookbookphilosophy.com So by now you all know my fav city on the West Coast is San Francisco. I look for and jump on any opportunity to peruse the streets of Frisco and live out my not so secret dream of moving back East. Frisco is the only city out west where I feel even remotely close to the east coast . . . but I digress. When I found out that Gala, Shauna and Kat of the Blogcademy were going to be hosting their first workshop of 2014 in my fav city, I jumped at the chance to attend and learn from them. We spent 2 information packed days at The Makeshift Society, a really cute co-working space in Hayes Valley, which was just under a mile from our hotel @ the St. Francis in Union Square.

BlogcademyB_thelookbookphilosophy.com I think co-working spaces are amazing. I wish we had one here in Pomona . . .

Blogcademy Headmistressesinaction Here are our headmistresses Kat, Gala and Shauna droppin’ mad blogging knowledge . . .

One of the things I loved about the Blogcademy, was the emphasis on remaining uniquely you, yet challenging yourself to step outside of your comfort box. I loved the energy the girls brought to the workshop. I also love the fact that these three women bonded over blogging, became best friends and are now traveling the world together and sharing their knowledge! Throughout the weekend there was a lot of laughter and best of all a chance to wear sparkly kitty ears!!! . . . sadly, this is something I had never considered before the Blogcademy, but I have successfully incorporated the wearing of said ears into my weekly blogging sessions. I keep my kitty ears at my desk and adorn my fro whenever I sit to write a post. The ears were put into our gift bags as a reminder to do something different, and find a way to stand out in a crowd. I love them so much I am planning an outfit around them . . . and it isn’t a costume!!!

EarsOn_thelookbookphilosophy.com Put your learning ears on girls! Get ready to stand out in a crowd . . . 

Here I am working in my ears . . . The Blogcademy has forever changed my life with regard to blog-at-home-head-adornment . . .

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BTW the Cheez-It’s are not mine! They are my daughter’s. She always visits me while I’m working and leaves things behind . . . mostly hugs, but this time, cheez-its . . .

Vivian+Paige_thelookbookphilosophy.com Another really cool thing about the Blogcademy is that you can volunteer to help out and thereby have access to the info in exchange for your services. This is Vivian and Paige, they attended the Blogcademy in Los Angeles last year and volunteered to help at this one. They both contributed some great tips during the session as well.

Blogcadettes_thelookbookphilosophy.com I loved how colorful everyone was. The vibe in the workshop was really laid back.  It felt like we were just sitting down with a couple of friends chatting about blogging and what worked for them and what didn’t. During a few of our blogging exercises they even played Michael Jackson. Now that will really get your creative juices flowing!

HeadmistressesLaughter Lots of funny stories were shared, I wish I could remember what was being said when this photo was shot, but it looks like it may have been as story shared at Shauna’s expense! Lol.

At the end of day one we were given report cards based on our blog that showed what we needed work on. On day two, we had one-on-one sessions with the girls to go over their suggestions, ask questions and discuss things they thought we could do differently . . .

Katsadvice_thelookbookphilosophy.com Here is Kat droppin’ some blogging wisdom to Angela who runs a pastry blog called Goldenrod Pasteries! Yum! Don’t you just love her sparkly polka dot tulle skirt!!!

A highlight for me was getting to do my one-on-one with Shauna Haider. Shauna is a graphic designer who owns a boutique design firm called Branch. She does all the branding and logo design for the Blogcademy. I am a big fan of her work (and her personal style, she always wears such amazing dresses!) When we sat together she basically redesigned my header and brought me out of tagline purgatory in just a few short minutes! I can’t wait to implement the changes we discussed. I swear, I could have sat and talked with Shauna about typefaces, whitespace and personal inspirations for the rest of the day!

BlogcadettesComparingnotes Throughout the day we were given short assignments to help us hone in on our goals and blogging practices. During activity time there was a lot of idea sharing and networking. On day two I sat next to Alyson (in the green jacket). She runs an eco lifestyle blog called Simply Alyson.

BlogcademyNotetaking Needless to say, there was ALOT of note taking going on. I pretty much used up my whole notebook. I should have started with an empty one, but I later switched to my ipad…. don’t know why I didn’t start with that in the first place!

Me+Erin_Blogcademy Erin was my seat mate on day two. She has a sewing blog called Seamstress Erin, and she told me she had just completed her PHD (she’s a scientist!) and was gearing up to give her exit talk that Friday! To top it all off, she was also in the midst of planning her wedding! I loved Erin’s energy and her bright smile! What an exciting time in her life!

PerusingtheMacaroons Here we are perusing a selection of macaroons the Headmistresses brought in! I had never had a macaroon before the Blogcademy! I’d seen pictures and thought they were so cute! But Ohhhh, to taste one!! I had Almond Amaretto. They were amazing! So yummy that I had two. The macaroons were from Chantal Guillon. Since they are local, I will definitely be paying them a visit on my next SF trip!

BlogcademyFunnyFaces Here is our class picture! We took two. This is my fav, it’s the one where we all made crazy faces. I think our true personalities came out in this one. So much more fun than giving “cute face!!”

BlogcademyGoodFaces But I do like this one too . . . We were a pretty bunch, If I do say so myself!

Giveaways_thelookboookphilosophy.com After lunch we had more learning and then giveaways! There were prizes for most tweets and best instagram images of specific things. Aren’t the gifts purty?  Theresa was one of the winners. I LOVED her pink hair. She was also the Blogcademy scholarship winner! That’s another way you can attend the Blogcademy, by winning a scholarship. Theresa has a travel blog called Tremendous Times.

BlogcademyTheresa2 Overall, my Blogcademy experience was amazing. Kat, Shauna and Gala shared a lot of valuable information that I have already begun to implement. I loved meeting the women in attendance and hearing about their blogging journeys. There were so many different types of blogs represented at this workshop ie: travel, baking, sewing, photography, self love, the list goes on . . . We are all on our own path, and it’s so wonderful to meet and share along the way. Blogging can be very isolating, which is one of the reasons I have really been working hard to get out more and meet more people!

Me + Headmistresses! I just bought a frame this week and I plan to put my photo with the Headmistresses up at my desk as a reminder to continue working hard and pursuing my blogging goals with passion and color!!!!

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images by Ingrid Chang of Jerry Yoon Photographers | jerryyoon.com

I’m Featured Artist of the Month over at VogueBinge.com!

Processed with VSCOcam with t1 preset image details:: photo by Earthtone Photography | handhag:: Ayanna Listenbee | Dress:: Cathexis by Ayanna Listenbee | Silver cuff:: Cathexis by Ayanna Listenbee

Hey guys! Happy Monday! I wanted to let you guys know about my featured Artist of the Month interview over on voguebinge.com. I was recently interviewed by the lovely and talented Ashley Goode who runs the blog. It’s so great to collaborate with other creatives. It really feeds my soul. While you are there, check out some of the other wonderful ladies she has featured over the months as well. There are some wonderful women doing great things in this world!

My schedule has suddenly gotten super hectic! This Friday I am headed back to one of my favorite places in the world, San Francisco, to get schooled at the Blogcademy workshop which is headed up by the fabulous graphic designer, Shauna Haider of The Nubby Twiglet blog, the ever encouraging and “radical self lover,” Gala Darling of the self titled blog Gala Darling and the ultimate wedding blogger, Kat Williams of Rock ‘n’ Roll Bride. These 3 women have taken their passions and created full fledged businesses out of them. Needless to say I am really excited about this weekend . . . but I digress, as I sit here typing this post, my “un-fun” a.k.a. “real” work pile just keeps growing, so I am off to lessen the load. Hope you all had a great weekend and are ready for this new week of life. Make the most of it!

xx

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Out & About | March Fashion Events in LA . . .

A month of fashion-March-wmk March is a big Fashion month for Los Angeles. LA Fashion Week is just around the corner -next week to be exact! I’ll be covering a few shows via Style Fashion Week and I’m looking forward to being able to share those with you, so stay tuned! Along with LA Fashion week there are a lot of other industry fashion related events going on around town. Here are a few events happening this month, and I will post more as I hear about them (click the images for more information). Get your calendars ready ladies!

StyleFashionWeek_750 LA Textile Show LA Fashion Market SelectTradeShow TransitShoeShow 4thAnnual Lifestyle Bloggers Conference

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Out & About | Fashionista’s How to Make it in Fashion Conference -L.A.

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TOP ROW: W Entrance | Celeb stylists Emily Current + Meritt Elliott with stylist Cher Coulter & moderator Hillary Kerr of Who What Wear | Moi w/ new friends; Andrea Quintero of dreaquintero.com & stylist Shanette Renea of shanetterenea.com | MIDDLE ROW: DIY blogger Erica Domesek of psimadethis.com | the stunning W Lobby | waiting to hear keynote speaker L’wren Scott | BOTTOM ROW: outdoor lunch + panelist session | panelist schedule + bios |a chic fellow attendee, I loved her leather skirt and aubergine suede booties! ♥

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Costume Designer for ABC’s Scandal, Lyn Paolo, being interviewed by Fashionista.com’s Co-Editor in Chief Lauren Indvik

Last Friday I attended an all day conference in LA @ the beautiful W Hotel in Hollywood. The conference was put on by fashion news site Fashionista.com, and featured a full day of industry panelists sharing their stories and insight on the fashion industry. The topics covered included styling, wardrobe/costume design and blogging. It was a great opportunity to network and spend time with other industry professionals. A lot of the information shared was relatively basic, but I loved the fact that they offered 10 minute mentoring sessions with professionals in the field of your choice. I had a mentoring session with Liza Deyrmenjian, the creator of Fashion Business Accelerator 360. FBA360.com is an online community of industry experts that helps fashion businesses get the tools they need to take their businesses to the next level. They provide online classes and workshops in LA and NYC. I love her business concept and the short 4 week online courses they offer can be great refreshers or stepping stones. The highlight of the event for me, was keynote speaker, Lyn Paolo, costume designer for some of my favorite shows, such as Scandal (she is responsible for Olivia Pope’s impeccable wardrobe), Shameless, ER and the West Wing to name a few. I loved Lyn’s energy and forthrightness . . . And who can deny her eye! I drool over Ms. Pope’s wardrobe choices weekly!!

Happy Tuesday guys, so happy it’s a short week!!!

✗✗

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Out & About : “First Glimpse” Blogger Babes Fashion Presentation

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 Clothing by Yoze, Just Gia + Sacred Heart Collections

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with Melissa Myers of celebzter.com

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Beautiful midnight blue dress by Rachel Sin

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with fellow blogger Keisha Montero-Lyles of imallinhiscloset.blogspot.com

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printed blazer and cropped pants by Yoze

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with Haus of Chic showroom owner,  Ambriel

Last Thursday I attended the Blogger Babes private screening of 5 new clothing lines at the Cooper building. My favorite of the 5 lines was Yoze, by David Odia. Yoze is a beautiful contemporary line, launching with 5 initial styles using muted digital prints and color blocking. I love the idea of prints on winter white. Keep your eyes out for Yoze. The line will be debuting to the public this month.

Happy Monday friends!

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Well Booted . . .

Well Booted

Servio Rossi Boots ♥♥♥

This lovely image via

I‘m sure you can probably see through my blogging bluffs and antics and realize that [sometimes] when I post inspiration shots it means I have not had time to sit and gather my thoughts into what I would like to think is a coherent, somewhat entertaining post. Notice I said sometimes . . . I’m pointing this out because this is true for today. But also I just really LOVE these boots and wanted to share them with you. Plus I just love the blogger’s descriptive post about when she received said boots in the mail. I was right there with her and knew that I would have had the same reaction!! Visit A Portable Package for a quick adrenaline rush fueled by this special delivery. I swear I could have written that same post!!

Anyway, the kiddies are off visiting Abuela for the weekend and now I pretty much have NO excuse as to why my workspace is looking like Ground Zero in a paper snowstorm. Yeah, I know. Thats what happens when you come face to face with your own perfectly refined procrastination skills. Well, at least for me, what happens is that I begin to blubberingly confess the aforementioned skills to others in a feeble attempt to hold myself accountable. Which is pretty much what you have just read 4 lines above. See, my thinking is that now that you know that I have no excuse, I will have to clean my workspace because NOW YOU KNOW THAT I HAVE NO EXCUSE!!! And then I can come back and tell you how refreshed I feel because when I sit down to write my next post, I won’t be hunched over and pinched in between a 15″ wide space of  cascading books and papers (topped off with a nice stack of neatly folded laundry . . . don’t ask…) Well, thats the goal for today guys.

Baby steps . . . ☺

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Exquisite Beauty…

Grace Bol

Hello friends!  How have you been? Please forgive, I’ve been on the run lately and have been neglecting my blogging practices! ☹ I keep putting it off waiting for the right time to sit and post (also known as procrastination). Apparently the time is never right. (I have learned this lesson somewhere in my past a couple hundred thousand times- I guess I just needed a refresher!)

It is December already!! Since we last connected I have turned 41, Thanksgiving has come and gone, & I have taken a huge step closer toward some major goals for my business! At the moment, I am sitting amidst a mound of papers on my desk that need to be tended to, so I thought I would take some of the pressure off myself (a.k.a. procrastinate even more) by bringing some beauty into your day with this picture of the lovely Grace Bol. I hope life is treating you all well. So many wonderful things are happening over here. Every day I am watching the dreams I have for my business actualize!!! There is nothing like it in the world. I hope you are all getting closer to achieving your deepest desires as well.

Enjoy your Tuesday… it is Tuesday, right?

Randomocities: Pages of Inspiration . . .

random screenshot from theblackworkshop ♥♥

random screenshot from crinkledpaperdiaries

random screenshot from thegiftsoflife

Sometimes I just love the organic beauty of different images coming together to make up a page of inspiration. That in itself is inspiring to me. Thanks Tumblr . . .

WOW!!! THE LOOKBOOK PHILOSOPHY IS 1 YEAR OLD!!!!

It’s hard to believe I  wrote my first post a year ago today! At that time this blog was just a vision I had in my head. I had no idea I would meet so many fascinating and encouraging people along the way, but that is exactly what I had hoped would happen, and it has!! It’s been a really fun ride, and a wonderful creative outlet for me. I love blogging so much that I would continue to do it even if I had no followers. But I am so thankful to all of you for following along and joining in on the ride! Your comments and thoughts continue to inspire me and help to make my journey more colorful. Thank you for a marvelous first year. Here’s to many more!!!! xo

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